Louis Vuitton’s SS24 Campaign Readys Fashion in Paris

Ahead of his third runway show planned at Paris Fashion Week, Pharrell Williams has revealed his Spring/Summer 2024 campaign. Louis Vuitton returns to its Parisian roots, raging nearby points of interest with dynamic menswear staples. Whereas Rihanna and LeBron James already advanced the collection, the complete offering is now on display.

Rhinestone-encrusted varsity jackets paired with monogrammed bags inspired by $1 million bags, while pearl embellishments graced the runway. Williams’ pixelated graphics continued, complementing the event with rubber rain boots and A$AP Rocky’s worn denim.

Check out Louis Vuitton’s SS24 campaign in the gallery above.