DENVER — The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from ROAR Digital, LLC – the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC), have entered into a multi-year agreement, it was announced on Thursday.
As an official sports betting partner of the Broncos, BetMGM and MGM Resorts will provide premium fan experiences, including Empower Field at Mile High's BetMGM Lounge and VIP travel packages. The strategic partnership also contains a free-to-play game available in the official Denver Broncos 365 mobile app, digital marketing assets, and in-stadium promotions and signage.
The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21 years and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM's mobile app. Additional exciting in-stadium promotions, highlighted by BetMGM's season-long First Possession Payoff, will be announced in detail at a later date.
In addition to the physical offerings, a free-to-play game will be available to Broncos fans in the team's official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills for a chance to win prizes provided by MGM Resorts, including trips to its resorts across the country.
"This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences we can deliver with MGM Resorts," said BetMGM's Chief Marketing Officer Matt Prevost. "We're excited to bring both of these to Broncos' fans at Empower Field Mile High and across the country, and to offer BetMGM users new ways to engage with their favorite football team."
"When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting," Broncos Chief Commercial Officer Mac Freeman said. "Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app."
BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino. The BetMGM mobile app is available for download in Colorado on both iOS and Android. BetMGM uses an exclusive betting engine that allows sports fans to place bets safely and with ease. For more information, follow @BetMGM on Twitter.