The latest iteration will be called EA Sports College Football. It comes with the weight of years of fan anticipation, something the EA brass seem well aware of.
EA Sports vice president and general manager Daryl Holt told ESPN, “As we look for the momentum that we’re building on in sports, it all starts with the passion of our fans and the opportunities of what they are interested in. I don’t think a visit where I go outside wearing a piece of EA Sports branded apparel, that someone doesn’t go, ‘Hey, when is college football coming back?’”
The original series was shuttered following debates (and lawsuits) over college football players being able to profit on their names and likenesses. The games were wildly successful, but NCAA rules meant to protect the athletes' amateur status meant the players themselves could not receive any proceeds. EA Sports was successfully sued by college basketball player Ed O'Bannon over the practice and the developer shuttered the series after a ruling granted O'Bannon a $40 million settlement. The new EA Sports College Football will work around those rules by dropping the NCAA from its name, partnering directly with schools and avoiding creating player likenesses.