Footlocker is looking to set new trends as the company just launched a multi-faced incubator called Greenhouse, the first and only incubator project where outside-the-box products and ideas come to life.
This innovation hub and platform is built for the next generation of creators to experiment and design without boundaries. Consumers will have access to unparalleled exclusive apparel, footwear, art and more, for men, women and kids, only available through the Greenhouse app. Brought to you by a team of industry leaders in youth culture, Greenhouse is positioned to build Foot Locker’s cultural currency with a multifaceted approach to product development.
“The idea for Greenhouse is the product of a year and a half of a collaborative effort to invite a community of our culture into our ecosystem and to have dedicated focus on them,” says Jed Berger, Foot Locker CMO. “We did that by creating a new team and by honing-in on our brand and product diversity, while still developing a space that lives without the pressures what some people perceive Foot Locker Inc. to be. Greenhouse is where it becomes less about the register and more about cultural relevance for the youth, without just borrowing from the culture but truly supporting and giving back to it.”
The first set of collaborators includes Los Angeles streetwear brands Rhude and Diet Starts Monday, designers Dao-Yi Chow of Public School and Nicole McLaughlin formerly of Reebok.
Footlockers new incubator launched on September 17. Download the app here.