In response to the lockdown measures in place due to COVID-19, fashion labels have taken up digital-based initiatives to showcase their latest offerings. From virtual reality experiences to online exhibitions, brands are optimizing the latest technology and tools provided on and off the Internet to reach the masses. The latest example is South Korea-based label, Gentle Monster, that recently unveiled a virtual eyewear collection.
Titled Redefinition of Eyewear, the project aims to digitally reinvent traditional modes of consuming eyewear through a series of augmented reality filters designed by artists. Some items feature specific materials such as glass, obsidian, gold and flowers while other options are centered around more unconventional concepts that draw inspiration from robots, animals and the human anatomy.
One of the participating artists, Daisy Collingride, created an augmented reality mask filter called CLEM that appears to be made with human skin. “My work explores the human form and flesh combined with dynamism and movement,” she said in a statement to Gentle Monster. “For me, they are joyful creatures that I hope conjure both respect and wonderment for all living organisms.”
Another highlight is a futuristic-looking piece aptly titled VR GOGGLES by Tokyo-based artist Ikeuchi Hiroto who disassembles and reassembles electronics to create cyberpunk creations. “For this project, I wanted room to allow for diversification — to expand the options of possibilities for eyewear.”
Head to Gentle Monster’s website to learn more about the virtual eyewear collection.