KITH and G-SHOCK Upgrade the GM-6900 in Rose Gold

Classic Casio G-Shock models like the squarish G5600 series and the rounder G6900 are famously indestructible, inexpensive, and encased in plastic. (Never mind the irony that premium-priced, metal-cased versions of these iconic G-Shocks seem to work so well — because they do.) Following the release of recent G-Shock GM6900 watches with steel outer cases in black, silver, and yellow gold finishes, a collaboration with apparel retailer Kith NYC has resulted in an even swankier limited edition in rose gold.

Props to Kith for choosing a positive (dark-on-light) LCD display for its vastly superior legibility (and its classic style). This tier of metal-cased watches, in fact, merely represents a steel cover atop a more traditional plastic inner case, so none of the famous G-Shock toughness should be compromised. (If you want fully metal-cased G-Shocks, these are available, though they’re more expensive and not yet available in this 6900 form.)

Kith’s G-Shock interpretation stands out most for its rose gold case, but there are a number of other notable details and Kith branding that differentiate from other GM6900 models. The prominent button at 6 o’clock is emblazoned with “KITH” instead of its usual “G,” and the resin band and its rose gold-toned keeper also feature the retailer’s logo.

This is a limited edition for the partnership available at physical retail locations and on the Kith website, though the number of pieces produced has not yet been confirmed. It also commands a price premium of $150 in this version over the non-limited yellow gold version directly from G-Shock, which is typical for such special-edition G-Shocks. The Kith x Casio G-Shock GM6900 has a price of $380 and comes with two Kith-branded resin straps in black and white.



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