2020 has been a big year for LEGO, with a variety of noteworthy firsts that include a long-term adidas partnership and a collaboration with Levi’s. There’s another new development in store for the Danish toy brand, as it pulls back the curtain on its first-ever Sesame Street kit.
Suggested and masterminded by LEGO devotee Ivan Guerrero, the 1,367-piece Ideas set is a recreation of the street corner at 123 Sesame Street, where the long-running PBS show’s characters have lived for decades. The LEGO Ideas community selected Guerrero’s creation as their most-wanted build and LEGO delivered with thoughtful touches like Bert and Ernie’s apartment, Big Bird’s nest and special minifigures designed exclusively for this kit, including Cookie Monster, Elmo, Big Bird and Oscar the Grouch (complete with trash can).
“As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy,” Guerrero said in a statement. “LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”
“We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before,” continued Federico Begher, VP of global marketing at The LEGO Group. “For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.”
The 123 Sesame Steet set will be available on LEGO’s website and stores beginning November 1.