The eagle has landed. The hotly-anticipated Nike x Off-White Rubber Dunk is set to arrive in Australia on October 1, marking it the first time Australians get to see Virgil Abloh’s attempt at fusing design elements of the Pegasus line with the legacy of the Dunk. Merging technical innovation and the experimental nature of skateboarding, this new shoe broadens its application on and off the board with three seriously cool looking designs.
Artistic director of Louis Vuitton’s men’s wear collection, Abloh explains that “Highlighting the Air” was a key element in “the early logic of the collaboration”. “The shoe is about incorporating past ideas in a new era — designing with purpose and cultural relevance to come up with something new.
The October 1 release date isn’t just for Australia, it also marks the global unveiling, with everyone including pre-schoolers and toddlers able to slip into a pair of these brand new sneakers from Nike. Presented in three regional versions with references to different eras, each colourway of the Rubber Dunk celebrates something intrinsic from Abloh’s past.
Including the classic exposed Airbag in the heel of the design, Abloh believes it’s “one of the greatest inventions in modern footwear”. Explaining that “Nike’s approach to the idea of Air,” and it’s added cushioning element, “is foundational to (his) understanding of what innovation can look like.”
Available from SNKRS, and at nike.com, as well as selected retailers, the Nike x Off-White Rubber Dunk arrives October 1.