In 2019, the watch world turned its focus to one major part of Omega's history in watchmaking and how it intersects with space exploration and popular culture. But as you start looking closer at this brand, it isn't long before you notice that the lunar landing, NASA, and the Speedmaster Professional are just a part of Omega's story. Since 1984, the company has operated a museum, which is open to the public and gathers together many of the most important watches and ephemera from major moments in it's illustrious past. Under the direction of Omega expert Petros Protopapas, the Omega museum is easily among the most comprehensive and immersive watch museums in the world, and a must stop for any watch enthusiast visiting the city of Biel. Now it has a new home.
Omega has formally opened the newest iteration of the museum in Cite du Temps, Swatch's newly inaugurated corporate headquarters in Biel, Switzerland. The building was designed by Japanese star architect Shigeru Ban, who also designed Omega's state-of-the-art manufacture, also in Biel, which opened just a couple of years ago.
The new museum not only showcases many of the most important timepieces from Omega's history, including those owned and worn by world heads of state and U.S. presidents, but also offers immersive experiences meant to draw visitors into a world that goes beyond watches worn on the wrist and extends to Olympic sports, film, and television.
Visitors can also sprint along a nine-meter track equipped with Omega's Official Timekeeper technology – the very same tech used to time track and field events in the Olympics, and they can even receive a printout of their "photo finish," taken at the exact moment they cross the finish line. Another exhibit immerses visitors in the Omega wristwatches worn by James Bond, starting with, 1995's Goldeneye. And a massive replica of the proprietary, George Daniels-designed co-axial escapement helps visitors understand how this very special mechanism, which blends the advantages of the detent and lever escapement, makes Omega watches more robust and accurate.
For more on the new museum, visit Omega online.