Profound clothing company partnered with Islamic Relief UK on a benefit project to support the people of Yemen through the worst global humanitarian crisis of our lifetime. A country crippled by conflict is sadly now on the brink of famine, leaving it’s people in a state of helplessness.
Conceptually, this design is made to replicate the drawing of a child with a blue magic marker as he/she prays to the sky above. Supporting the basic necessities of human life, supporting the love of imagination and most importantly - the beautiful essence of kids who hold the torch to a bright future.
All items shown are now available for pre-order with 100% of proceeds benefiting the children of Yemen.