Off-White™ has opened the doors to its new flagship store in London, its first standalone address in the British capital. The space has been designed in collaboration between the design team at the Virgil Abloh-led label and spatial designer Andrew Taylor-Parr with a focus on “dualism” as a theme through its conception.
The store features curved lines throughout the space, as well as a sandy concrete resin across the floors and walls, blurring the boundaries between the walls and flooring. The stores geometric-inspired displays have been constructed from precious travertine marble and concrete, juxtaposing the two materials against each other.
Another stand-out feature of the store is the special plinths in the center, which were designed by Taylor-Parr and inspired by Brancusi sculptures. These forms are referenced through the space’s racks and seating area, which are influenced by brutalist architecture as a contrast to the warm and rounded architecture of the space.
Take a look at the Off-White™ London store in the gallery above. The Knightsbridge store is open now.