After months of rumors regarding the opening of a physical store, the countdown to the arrival of Supreme in Milan has begun, which is set to be the first and only location in Italy of the brand founded by James Jebbia.
Pambianco News confirmed the upcoming opening and location of the store in Milan anticipated by nssmagazine, adding that according to some rumors, the store will open in July 2020.
People have been talking about a Supreme store in Milan for years, but the right conditions for opening the store had never occurred. The opening of a physical Supreme store in Milan would also be an important blow in the legal battle against Supreme Italia, which has no store in our country (but is planning the opening of over 70 stores worldwide), though its products are still present in some stores. One of the legal defensive pillars of Supreme Italia is the fact that the brand is not used in Italy since online sales are not valid from a legal point of view.